buisness 12

Business Studies Class 12 Syllabus

Units Topic Marks
Part A. Principles and Functions of Management
1. Nature and Significance of Management 16
2. Principles of Management
3. Business Environment
4. Planning 14
5. Organizing
6. Staffing 20
7. Directing
8. Controlling
Part B. Business Finance and Marketing
9. Financial Management 15
10. Financial Markets
11. Marketing Management 15
12. Consumer Protection
Part C. Project Work 20
Total 100

Part A: Principles and Functions of Management

Unit I: Nature and Significance of Management

• Management – concept, objectives and importance
• Management as Science, Art and Profession
• Levels of management
• Management functions – planning, organising, staffing, directing and controlling
• Coordination – concept, characteristics and importance

Unit 2: Principles of Management

• Principles of Management – concept, nature and significance
• Fayol’s principles of management
• Taylor’s Scientific Management – principles and techniques

Unit 3: Management and Business Environment

• Business Environment – concept and importance
• Dimensions of Business Environment – Economic, Social, Technological, Political and Legal
• Impact of Government policy changes on business with special reference to liberalization, privatization and globalisation in India.

Unit 4: Planning

• Concept, importance and limitations
• Planning process
• Single use and Standing Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget and Programme.

Unit 5: Organising

• Concept and importance.
• Organizing Process.
• Structure of organization – functional and divisional.
• Formal and informal organization.
• Delegation: concept, elements and importance.
• Decentralization: concept and importance.

Unit 6: Staffing

• Concept and importance of staffing
• Staffing as a part of Human Resource Management
• Staffing process: Recruitment – sources; Selection – process
• Training and Development – Concept and importance. Methods of training- on the job and off the job- Induction training, vestibule training, apprenticeship training and internship training.

Unit 7: Directing

• Concept and importance
• Elements of Directing: – Supervision – concept, functions of a supervisor.; – Motivation – Concept, Maslow’s hierarchy of needs; Financial and non-financial incentives.; – Leadership – concept, styles – authoritative, democratic and laissen faire.; – Communication – concept, formal and informal communication; barriers to effective; communication, how to overcome the barriers.

Unit 8: Controlling

• Concept, nature and importance
• Relationship between planning and controlling
• Steps in the process of control

Part B: Business Finance and Marketing

Unit 9: Financial Management

• Concept and objectives of financial management.
• Financial decisions : investment, financing and dividend and factors affecting.
• Financial planning – concept and importance.
• Capital Structure – concept and factors affecting.
• Fixed and Working Capital – concept and factors affecting their requirements.

Unit 10: Financial Markets

• Financial Markets: concept and types.
• Money market and its instruments.
• Capital market and its types (primary and secondary).
• Stock Exchange – functions and training procedure. Depository Services and D’mat Account.
• Securities and Exchange Board of India (SEBI) – objectives and functions.

Unit 11: Marketing Management

• Marketing – concept and functions.
• Marketing management philosophies.
• Marketing Mix – concept
• Product – concept, branding, labeling and packaging. Price – factors determining price.
• Physical distribution- concept, channels of distribution: types, choice of channels.
• Promotion -concept and elements; advertising- concept, role, objections against advertising, personal selling – concept and qualities of a good salesman, sales promotion – concept and techniques, public relations – concept and role.

Unit 12: Consumer Protection

• Concept and importance of consumer protection.
• Consumer Protection Act 1986
o Meaning of consumer and consumer protection.
o Rights and responsibilities of consumers
o Who can file a complaint and against whom?
o Redressal machinery.
o Remedies available.
• Consumer awareness – Role of consumer organizations and Non-Governmental Organizations (NGOs).

Part C: Project Work